Partnership and Alliance Strategy

Partnerships and strategic alliances are very commonplace these days, particularly in the eCommerce, technology-related and financial services industries. While such collaborations typically make perfect sense as a go-to-market tactic, they tend to have a high failure rate for several reasons:

• Ambiguous strategic and product objectives
• Incompatible company cultures
• Diverging growth expectations
• Unsuitable relationship management model (e.g. relationships are managed in the wrong area of the organization)
• Disproportionate financial incentives

Our Partnership and Alliance Strategy services will enable you to:

• Develop the right strategy for your complete product or business vision and set clear objectives
• Determine the relationship structure that best aligns with your strategic objectives
• Define target alliance partner characteristics and scan the market for potential candidates
• Gain insights that will assist you to value assets, negotiate revenue sharing or price concessions and define representations and warranties (also see the Due Diligence capability area) 

To find out more about how The Business Heights Group can assist you in this capability area, please contact or call 202-607-0269.