Business Heights Group: Capabilities

Competitor Analysis

In today’s global competitive marketplace, very few companies can afford to dedicate a staff to conducting competitor analysis. Most firms typically find themselves practicing competitor analysis on an ad hoc or informal basis, often lacking the time or the skills to piece together the findings in order to drive informed business actions. Yet forgoing in-depth competitive analysis has dire implications for a company’s business results. Few businesses or new products can survive without an in-depth understanding of key rivals.

Competitive analysis goes beyond knowing who your customers are, what products they sell, and even at what price point. This information will only take you so far. What you need to know is how they operate, their capabilities and their intentions. Even more importantly, you need to know which player may be entering your space that you may not even consider a competitor today. If done correctly and ethically, competitive analysis can help you can avoid unpleasant surprises, make the right investments and appropriately position your company in the market.

Our Competitor Analysis services include the following:

Competitor profiles
Product positioning development
Value proposition development
Early warnings reports
Periodic competitor reports (e.g. quarterly, semi-annually, annually)
SWOT Analysis - A view of the competitive landscape to reveal your company’s “Strengths, Weaknesses, Opportunities and Threats”, along with fact-based recommendations for how best to position your company’s products against current and upcoming competitors
Environmental Analysis – A summary of the external environment in which your business operates, along with fact-based recommendations for how you should respond to these influences