Business Model Design and Review

“Business model” is perhaps one of the most misused terms in business. It is not a business plan, although it can create the basis for a winning business plan. Put quite simply, a business model describes the way a company aims to create value for the customer and make money doing it. Many companies make the mistake of believing that just because they have been successful in one business line, they know how to be successful in another. Or they believe falsely that a great new business concept will automatically translate into revenues. What many fail to understand is that entering new markets or new channels may require a whole new way of doing business, and that how you make money in one business line may be radically different in another.

Our Business Model Design and Review services will provide you with definitive answers to the following:

• Target market analysis: Who is my customer?
• Offerings definition: What exactly am I taking to market?
• Process and resources: How will I get my offerings to my customers in ways that they find valuable?
• Revenue model: How will I make money doing this?
• Unique value proposition: What makes me so special that customers should come to me?

To find out more about how The Business Heights Group can assist you in this capability area, please contact or call 202-607-0269.